Work
Sitecore Stream Assistant interface

Assistant - Sitecore Stream

2024-2025
AI-Powered Brand Asset Chat For Marketers

Designing conversational AI interfaces to help marketers find and use brand assets effectively.
Blok Design System Logo

Blok

2025
Design System

Sitecore's design system, ensuring coherence across our product suite. My role is to maintain the system and create new components (in design and code) as needed.

Recite

2024
Public Speaking Improvement Mobile App

Mobile application designed to help users improve their public speaking skills through AI-powered feedback.

Interaction Design, Creative Approach, Open Human-Centered Design, Critical Design, Speculative Design, 

Interaction Design, Creative Approach, Open Human-Centered Design, Critical Design, Speculative Design, 

Technology, About Me, Data Design, Human-Computer Interaction, Prototyping, Lo-Fi, Hi-Fi, Technology, 

Service Design, Figma, Workshop Facilitation, Adobe CC, Artificial Intelligence, Product Design, 

Service Design, Figma, Workshop Facilitation, Adobe CC, Artificial Intelligence, Product Design, 

About

As a Product Designer on the Stream team at Sitecore, responsible for Assistant, Brand Kits, and AI design pattern consistency across products, I specialise in crafting AI-driven solutions that enhance customer experiences within our DXP.

I am the primary custodian of Blok, Sitecore's design system, ensuring coherence across our product suite and maintaining components and recipes for our changing design requirements. Additionally, I drive innovation as the primary designer behind Sitecore agentic services, where we experiment with AI agentic workflows to shape the future of AI-powered experiences within our products.

Notably, I contributed to the design of Assistant, a flagship AI-led feature unveiled at Sitecore Symposium 2024. I collaborate across teams to establish unified AI design patterns, aligning Sitecore's product suite with strategic goals and brand identity.

I hold a Bachelor's degree in Interaction Design from NCAD, Dublin, where my final-year project, Recite, was highly commended. My postgraduate Higher Diploma in AI Applications equips me with the expertise to design AI-driven products while effectively bridging the gap between design, AI functionality, and development.

Thomas sitting at a desk with a laptop and screenflow placed along desk