As a Product Designer on the Stream team at Sitecore, responsible for Assistant, Brand Kits, and AI design pattern consistency across products, I specialise in crafting AI-driven solutions that enhance customer experiences within our DXP.
I am the primary custodian of Blok, Sitecore's design system, ensuring coherence across our product suite and maintaining components and recipes for our changing design requirements. Additionally, I drive innovation as the primary designer behind Sitecore agentic services, where we experiment with AI agentic workflows to shape the future of AI-powered experiences within our products.
Notably, I contributed to the design of Assistant, a flagship AI-led feature unveiled at Sitecore Symposium 2024. I collaborate across teams to establish unified AI design patterns, aligning Sitecore's product suite with strategic goals and brand identity.
I hold a Bachelor's degree in Interaction Design from NCAD, Dublin, where my final-year project, Recite, was highly commended. My postgraduate Higher Diploma in AI Applications equips me with the expertise to design AI-driven products while effectively bridging the gap between design, AI functionality, and development.
