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Overview Research Problem Insights Ideation Prototype 1 Prototype 2 Prototype 3 Results Takeaways
Mockup of Intrusty app



‘Intrusty’ is a service used to connect students to lecturers and industry professionals so the students can get feedback on their work and projects. In exchange for participating in providing feedback on student work, lecturers and industry professionals gain LinkedIn skill endorsements.

Role: UX Designer

Duration: 31st Jan - 25th Feb, 2022

Team: Me, Eimear Kelly

Brief: Form a better connection between students and the college experience.


To understand some ‌problems students have with their college experience, we conducted co-creation sessions. After synthesising the insights gained from the co-creations into themes and patterns, we developed personas of students. The persona my team pursued had the following problem;

“My lecturers keep giving me biased and unhelpful feedback on my work. It feels like they don’t want to help me improve.” - Hans, User Persona.

Headshot of Hans, the user persona

Problem Statement: Hans Kingston is a hard-working student who needs to ‌contact a professional outside of his college because his lecturers are biased and unhelpful in giving feedback on his work.

After defining the problem, we interviewed other students to develop an understanding of how they would go about getting a second opinion on their work. Some of the insights we found were;

Insight 1

Not all educational institutions provide a professional support network.

Insight 2

Students get nervous contacting professionals because they don’t feel good enough.

Insight 3

The majority of students find professionals on LinkedIn, but contact them through other methods.


From the insights, we first created a user journey map of the experience of contacting a professional on LinkedIn. From this we developed 'How Might We'’ statements based on the pain points which we found. We ideated numerous concepts, and voted on the following to continue developing;

Concept: A forum for students that is provided by their college. Students upload work and all lectures and invited professionals can review and give feedback which is then rewarded.

Familiarising ourselves with features, proposition values and accessibility considerations which are used in services similar to our concept we conducted a competitive audit of both direct and indirect competitors. After, we created a rough service blueprint and sitemap to align ourselves on the direction we would take in our prototypes.

Initial service blueprint to align the team

We designed wireframes and a low fidelity mock-up for both mobile (as that is the most common device among students) and desktop (as that is the most popular device type used for work). This prototype allowed for students to submit their work for different classes, and have the invited professionals and lecturers give feedback.

For the Mid-fi prototype, we created an incentive for professionals to give feedback, as they would receive automated endorsements towards their skills on LinkedIn. We also made the methods of students to ask for feedback for visible. The feature of adding media such as video and PDFs was also added.

Before our final prototype, we designed an integration for Google Classroom, Canvas and Moodle. We also added multiple methods of giving quantitative feedback, such as stickers, and gold-stars.

We ensured our final prototype still solved our problem statement. Then continued by designing a style-tile to ensure consistency between our mobile and desktop designs

A final service blueprint displayed how a user would experience the service and demonstrated the interactions, background actions and support processes that could be used.

Our final design allowed students to upload any form of work or projects to the service, where lecturers and industry professionals are rewarded after giving valuable feedback, creating an ecosystem of asking for and receiving feedback. This solves Han’s initial problem of not having a place to ask for unbiased and useful feedback.

Over the shoulder shot of student using the Intrusty app
If I got to do this project again...

  • I would focus on role-play prototypes, to gain better insight into how the interactions from the student submitting work to receiving feedback from professionals would play out.

  • More collection of quantitive data and use of KPIs in user testing would have been beneficial in justifying design decisions rather than just qualitative data.